Photo by Skeez | Pixabay

By Dan Wunderlich

You turn on your television and see a large rock sliding down what looks like a shuffleboard made of ice. In front of this rock are two people, sometimes in crazy pants, furiously brushing the ice with what looks like an industrial strength Swiffer. Next thing you know, three hours have passed, and you’ve become a passionate fan of the winter olympic sport of curling.

How does this happen? How do you go from completely baffled to feeling like you know not only the rules but also the strategy? How do complete strangers become people you cheer for or against in as little as 10 minutes?

That’s the power of communication and engagement during the Olympic Games.  To read more, click here.

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