Christmas provides a unique opportunity to reach people who no longer ordinarily attend church. What’s surprising is that many churches don’t really engage the Christmas celebration to make the impact it could. Over the years at our church, the Christmas services win hands-down for both overall attendance and attendance by unchurched people. Although, theologically, Christmas will never be bigger than Easter, practically, our Christmas outreach is always bigger than Easter simply because the culture is paying attention.
Carey Nieuwhof, founding and teaching pastor of Connexus Community Church in Barrie, Ontario, Canada, offers 10 ways to reach unchurched people at Christmas in the article linked below from the Lewis Center for Church Leadership.